When Apple first released it’s iPhone and iPod Touch, it had a much more primitive operating system than it does now. There was no app store, no games, just a browser and basic utilities. Some time later, Apple decided that App Store was the way forward and they were right.
I don’t have a problem with iOS functionality. It’s actually a very functional OS, in fact, among the best for a mobile platform. The fact is, it’s not unique in anyway, Android has stepped up it’s game massively, it’s now a suitable operating system for nearly anyone. iOS does what it does well. But not in an interesting way. Every time I use my iPhone now I’m not surprised, nothing crops up in the App Store that’s ground breaking or unique to iPhone any more. The iPhone has lost it’s wow factor. The 4S was a disappointing upgrade from the 4 albeit obvious, the actual interface has stayed exactly the same since 2007. Those coloured icons, shiny buttons, grey keyboard and inconsistent colours. I actually think it’s starting to look a bit old. Sure, if I jailbreak my device I can customise the icons but something made by a company that’s so renowned for it’s ability to design should be able to design a more modern and beautiful. Apple prides itself on it’s stunning design skills yet Windows Phone is a much better looking operating system. When did anyone see Microsoft designers surpassing Apple’s in software aesthetics? Even Steve Wozniak (Co-Founder of Apple) suggested that Windows Phone apps are more beautiful than those on iPhone and Android the other day.

The next iPhone will impress people and people will flock to buy it and they will probably have a very nice device that feels good in the hand and looks great and is faster than the predecessor. But times are changing, people now realise that phones can play Angry Birds and can navigate you from where you are to where you want to be. Apple showed that off ages ago but it’s been a long time since they’ve actually released anything with the wow-factor that the iPhone once bought to people. It’s no longer a game changing device, the interface is starting to bore me. In fact, I feel that the tech industry has started to slow down a bit this year, it’s been ages since I’ve logged onto a decent technology blog and read a piece of “breaking” news that’s worth reading or even the given tagline.
The unification of Apple’s operating systems isn’t impressing me either, I enjoy using my MacBook Pro with OSX Lion more than my MacBook Pro with Snow Leopard but the addition of an iOS style icon interface hasn’t made me more inclined to use it or drastically improved the experience. The App Store was again, obvious and the applications are similar to that you can find in a web browser without the need for additional software. Granted more software is being made for Mac as a result but most of it’s ridiculously expensive and throwaway apps. I use my laptops and desktops for doing real computing, if I wanted a simple device I’d buy an iPad or use my iPhone.
I feel the next iteration of iOS should have drastic improvements that aren’t obvious. I expected a copy of BBM in iOS at some point, I expected notifications on my iPhone to improve, I realise that the operating system is improving but it’s completely lost it’s wow-factor and it’s individuality. I hope the next iPhone and iOS impress me or I may jump ship, those Windows Phones are becoming awfully tempting with their speed and beauty.










